At Optometry-Evolution, we’re committed to protecting and respecting your privacy.
This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.
We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent by email to
Who are we?
Optometry-Evolution is an optometry education and resource website providing clinical articles, PDFs, links to online lectures and clinical videos to support optometry education and development. It also produces resources which can be bought via its online shop.
How do we collect information from you?
We obtain information about you when you use our website, for example, when you complete the contact form, when you complete the site registration form, purchase a product from our store or engage with other forms within our site.
What type of information is collected from you?
The personal information we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when. If you make a donation online or purchase a product from us, your card information is not held by us, it is collected by our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.
Use of ‘cookies’
It is possible to switch off cookies by setting your browser preferences. Information on how to switch off cookies on your computer is available from your browser software provider. Turning cookies off may result in a loss of functionality when using our website.
These cookies allow us to keep a record of where you have visited or items in your basket to allow an enhanced customer experience or for when re-visiting one of our websites.
How is your information used?
We may use your information to:
- Contact you regarding queries raised in the contact form;
- Progress an order you have submitted and send you information directly related to this;
- Process a donation or payment that you have made;
- Carry out our obligations arising from any contracts entered into by you and us;
- Seek your views or comments on the services we provide;
- Notify you of changes to our services;
- Send you communications which you have requested and that may be of interest to you.
- These may include updates when a clinical article or resource has been published, a new resource is available to purchase or other news relating to the work of optometry-evolution.
We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.
Who has access to your information?
We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.
Third Party Service Providers working on our behalf: We may pass your information to our third party service providers, agents or subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example support tasks, provision of related services, to process donations and send you mailings).
However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the company for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
When you are using our secure pages, your payments are processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.
You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our exciting products, services or offers, then you can unsubscribe from any email correspondence or write to us, notifying us to remove you from our contact lists and or database.
We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. From time to time, we will send you details of how to opt-out of any future contact – should you change your mind. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.
You can change your marketing preferences at any time by emailing; email@example.com
How you can access and update your information
The accuracy of your information is important to us. You have the right to request a copy of the information we hold about you so that you can ensure its accuracy. You can do this by the following methods:
Please email firstname.lastname@example.org and request the information held about you – please provide your full contact information including email address so we can locate your record and reply to your query.
Right to erasure
Visitors / users of the site should have the ability to have all records of their personal data held by a business where there is no legitimate reason for that business to maintain that reason to be removed. This includes where GDPR is super-ceded by other laws governing the details obtained.
This section should clarify how users request erasure. Optometry-Evolution’s method is to ask for the request by email, and we will then begin that request.
How our clients or suppliers processes this is ultimately up to them, and it will depend on the data collected by the site.
Security precautions in place to protect the loss, misuse or alteration of your information
Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.
Links to other websites
In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.
16 or Under
We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information.
Transferring your information outside of Europe
As part of the services offered to you through this website or as a client, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU or for support or related tasks. These countries may not have similar data protection laws to the UK. By becoming a Velocity Design Ltd client or submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.
If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.
Review of this Policy
We keep this Policy under regular review. This Policy was last updated in May 2018.