‘Optometry Evolution‘ is the brain-child of Stanley Keys, an experienced hospital optometrist currently working in Inverness, Scotland. He has a broad clinical experience in  specialist areas such as glaucoma, cataract, macula, contact lenses, acute eye-care, low vision and paediatrics. He has also worked across the community optometry sector as a locum and initially as a pre-reg, so understands the challenges and demands of working in practice.

The fundamental aim of the services provided by Optometry Evolution is to provide educational support to optometrists and tools which promote high level eye-care in general. Our profession is evolving and developing constantly, with huge changes in our clinical responsibilities, technology and ability to prescribe ocular medications taking place over the last decade.

Stanley has always been keen to support this ever changing role of the optometrist by providing education and support to the profession in different ways, feeding from his own experiences. He writes regularly for optometry publications such as Optometry Today and Optician Magazine, and has given lectures across the UK and Ireland for various organisations including the College of Optometrists.

He recently developed the very popular ‘Eye Safety Card’ – a product to aid optometry reception staff to identify cases when patients are reporting red-flag symptoms, prompting them to get an urgent appointment. He is currently working on developing this product further with patient information leaflets, a training tool for staff and electronic waiting room information based the information in the Eye Safety Card.


Stanley has linked up with the World Council of Optometry’s continuing education pool, where CET material can be viewed. This can be accessed via the linked page on this site. Hopefully CET points will be gained soon for these lectures.

Other services provided by Optometry Evolution are; the provision of CET material for different providers, clinical and educational material for practice software systems and and patient eye-care information.


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